Food Truck Guide Feature: The Sweet Hearth
As part of the Buffalo Spree WNY Food Truck Guide, I profiled The Sweet Hearth, Buffalo’s dessert food truck. Click here to view the complete guide on the Spree website.
The Sweet Hearth
What they serve: The Sweet Hearth is WNY’s first and only dessert focused food truck, with everything made from scratch in small batches. Old-fashioned desserts and treats include pastries and coffee cakes, cinnamon buns, cakes, pies, cookies, brownies, fudge and seasonal candies, cheesecakes, puddings, and frozen desserts. Some recipes have been handed down through the generations, like owner Kelly Brewer’s great-grandma Zajac’s placek recipe; many are Brewer’s own creations.
The story: Brewer thought the idea of a truck selling old-fashioned baked goods sounded like a winner, and she designed her truck like a kitchen from the 1950s (her grandmother’s kitchen). “My inspiration for the food truck came as I was researching opening a bakery,” says Brewer. “I recently moved back to Buffalo after being gone for twenty years. During most of my time away, I worked for a Fortune 100 company in San Antonio, Texas; I spent a lot of time traveling and being away from home for my job. When I moved back home, it was my hope to start a business doing something I really enjoyed. I soon realized how daunting the costs associated with opening a bakery were and I didn’t want to bankrupt myself if there was a chance it wouldn’t work out. That’s when the thought of a food truck bakery blossomed. I could build it small scale with the truck, test the waters, build a brand, and hopefully one day have a brick and mortar as well. It seemed logical and much safer.”
Patrons say: Danielle Wisinski, a registered nurse from Hamburg, says her favorite item is “the chocolate bread pudding with warm bourbon caramel sauce. I’m a sucker for anything chocolate, but add that caramel and some whipped cream…I was all in! It is the perfect blend of flavors, complete with that bourbon tingle on your tongue.” Wisinski and her family first discovered the Sweet Hearth a little over a year ago.
Where you’ll find them: Beyond Larkin Square on Tuesday evenings and Court Street during the week when the weather is good, the truck doesn’t have many regular haunts. Brewer has tried lunchtime gigs, but that isn’t ideal for her business. The Sweet Hearth focuses on evening venues and family focused weekend events, fundraisers, and catering.